Awesome Facts About Chipotle Mexican Grill

Well guys, are you a fan of Mexican food? If you are a fan of Mexican food, surely you know about burritos or tacos. both of them are popular foods from Mexico. Now you don’t need to go to Mexico to enjoy Burritos and Tacos. Because you can easily find this restaurant around your home. One of the famous Mexican restaurants is Chipotle Mexican Grill. You can order both menus at Chipotle Restaurant. Visit this restaurant if you want to enjoy the food. Then read our explanation.

Before we discuss facts about  Chipotle Restaurant, let’s find out the origin of burrito first.  Burrito is a typical food from Mexico. This food is made from wheat tortillas. Then they fill tortillas with meat, vegetables, sauces, and mayonnaise. Finally, they roll the tortillas before they are roasted. The word Burrito comes from Spanish. This word means “Little Donkey”. Tortilla rolls are similar to donkey ears. Therefore they named the food with the word burrito. Then you can find information about them first. If you feel worried, this article will help you understand the restaurant. Here we will explain the facts about the Chipotle restaurant.

 

Some Facts about Chipotle Mexican Grill

Well, friends, You have discussed burritos with us. Now we will discuss Chipotle Restaurant’s facts. This restaurant makes food with fresh ingredients. they display all ingredients with detailed explanation. Then you can see them at the restaurant’s official website. There you can see pictures of materials scattered throughout the website pages. Then you can watch the restaurant menu. You only need to click on the menu. There you can forgive each restaurant menu. Don’t forget to read the nutritional content of each menu. Thus you can adjust the number of calories you consume. Here are the facts you need to know from Chipotle Restaurant.

  1. E Coli Outbreak in Restaurants.

In 2015 there were several restaurants that had the E Coli outbreak. At that time Chipotle in the Washington and Oregon Histor outbreak. There was a reduction in cases in restaurants, from 50 cases reduced to 37 cases. This case caused the company’s stock price to decline. Even though they improve the security system in the restaurant. So they guarantee that food in restaurants is safe from E Coli bacteria. The government conducts checks on food processing and restaurant employees. Well, guys, you don’t need to worry about this fact. Because almost every year there are cases of  E Coli outbreaks in the United States. You can wash your hands before eating to reduce risk.

  1. Changes in Leadership Occur.

Well guys, a few months ago this restaurant underwent a CEO change. Restaurant founder Steve Ells wants to resign from his position since November 2017. Then in March 2018, CEO of Chipotle is Brian Niccol. He is the CEO of the Taco Bell restaurant. Then the shares of Chipotle rose by 12% after this change.

  1. Steve Ells is a chef.

Well guys, when you start a business you need to know your passion. Here Steve Ells is not only a businessman, but he is a chef. Steve Ell attended the American Culinary Institute before opening Chipotle.

  1. This restaurant has bare-bones architecture, what does that mean?

Chipotle gets restaurant design inspiration from a local hardware store. They designed restaurants with box lights and porcelain. So isn’t this a unique design?

  1. They don’t use food additives.

At present, the food industry is the most profitable business. But there are several restaurants that use food additives. They want to make food more attractive. However, this restaurant is committed not to use food additives on their ingredients.

  1. They don’t use animals with antibiotics and hormones.

Well guys, if you enjoy burritos, the most delicious ingredients are meat. Handling this material is a bit complicated. Starting from raising livestock to storing meat. They do not use hormones and antibiotics in livestock. Hormones and antibiotics function to increase production. If there are sick animals, the restaurant will return it to the farmer.

  1. Chipotle builds good relationships with local farmers.

Well, guys, this restaurant invites farmers to grow together. They try to maintain relationships to produce the quality of food ingredients. Then they will check agriculture and livestock condition

  1. They use the land wisely.

Chipotle wants their farmers to take care of the quality of the land. So they banned the use of monoculture systems. Because the land planted with the same plants, the quality of the soil will decrease. So farmers need to turn the fields and keep the land healthy. Healthy soil can maintain the nutritional content of plants.

  1. They celebrate holidays with a new Window display.

Here they display 51 real ingredients from their menu. Thus they show that Chipotle is committed to providing fresh ingredients for you. Every day there will be a change in window design. They decorate windows from corn, cheese, salsa etc.

  1. Get a cool shirt from Chipotle.

Well, guys, they have a shirt brand. If you are a Chipotle fan, visit the Chipotle Store website. There you can buy t-shirts, hats or bags. So they collaborated with Loomstate to sell Chipotle products.

Well, guys, we discussed the facts from Chipotle. We hope you are satisfied with this review. You need to know Chipotle Mexican Grill has 2,450 restaurants in September 2018. Then they have 70,000 employees. They get fresh ingredients directly from local farmers. The commitment to preserve the land is proof of the concern of Chipotle for the earth. If you want to enjoy fresh food, this restaurant is the right solution. Please visit Keliamoniz.com to get other articles.

Mind-blowing Facts about Burger King

Is Burger King your favorite place to get some nice meals? Or, are you a fan of the Whopper? Yes, we all know that the Whooper is the signature item at Burger King. But, do you know the healthiest or unhealthiest food at this fast food restaurant? Or, how deep you understand about Burger King Services and facilities? Well, you can call yourself a fan if you know some Burger King facts and the Whoppers. You can find it all in the following list.

  1. Burger King used to be an Insta-restaurant

In 1953, Keith J. Kramer and Matthew Burns started this fast food restaurant in Jacksonville, Florida. Kramer was the owner of Keith’s Drive-In restaurant in Daytona Beach, Florida. And Matthew Burns was the uncle of Kramer’s wife. They collaborated to make a restaurant after they got the rights of Insta-Broiler ovens. The machines were so good to cook burgers. Thus, they named their first restaurant as Insta-Burger King. The “insta” itself means speedy to represent Burger King fast service.

  1. It lost the Insta in 1954

Financial problems of Insta-Burger King made David Edgerton and James McLamore purchase this burger restaurant in 1954. These men were franchisees from Miami. Then, they omitted the Insta and renamed the restaurant like Burger King.

  1. A king on BK first logo

Burger King used its first logo in 1955. However, it is not the logo that you often see today. The first logo of Burger King had a drawing of a King sitting on a burger. Besides, there was a sign written: “Burger King, Home of the Whopper” under the burger. In 1967, Burger King erased the King picture from the logo. It renewed it with a Burger King sign between 2 burger buns.

  1. Rivalry with McDonald’s

It has been a long time that Burger King is the big rival of McDonald’s. There are a lot of examples of both restaurants’ rivalry, including products and marketing strategies. Several people said that Burger King has duplicated McDonald’s menu items. Also, the announcement from McDonald’s that it would not have any partnership with Heinz as CEO of Heinz is associated with Burger King. Heinz is a sauce supplier that has been working with McDonald’s for years.

  1. Hungry Jack’s for extraordinary Australians

You cannot find any Burger King restaurant if you are in Australia. However, you can still enjoy the Whopper at Hungry Jack’s. Burger King franchise in Australia does not go with its real brand name as there has been a legal Australian company named Burger King. It uses Jack as the owner of this subsidiary is Jack Cowin. So, Hungry Jack’s has become the legal franchise of Burger King in Australia since 1971.

  1. Burger King belongs to a Canadian company

Restaurant Brands International, Inc. has owned Burger King since 2014. This company is a Canadian multinational company based in Oakville, Ontario. For your information, RBI Company is the merger result of Burger King and Tim Hortons, a Canadian coffee shop. In 2017, RBI purchased Popeyes Louisiana Kitchen and made it the company subsidiary.

  1. States with BK delivery service

Burger King provides a unique delivery service in several states. This system works when you come to Burger King location and request to get your orders delivered. This delivery service is available in New York, Alabama, Florida, California, Colorado, Georgia, Utah, Illinois, Ohio, Maryland, Minnesota, Wisconsin, and Virginia.

  1. The first Whopper appeared in 1957

The Whopper is Burger King’s signature sandwich. James McLamore, the co-founder of Burger King, created the Whopper with a plain bun in 1957. He got inspired to make the Whopper after he noticed that large burgers from its rivals gained a big success. Then, McLamore named its creation as the Whopper because it would represent its large size. In 1970, Burger King added sesame seeds onto the Whopper’s bun.

  1. The Halloween Black Whopper

Burger King has launched Black Whopper for Halloween edition. Black Whopper is a black version for Burger King Whopper sandwich. It has top quality of lettuce, cheese, tomatoes, onion, pickles, steak sauce, mayonnaise, and of course black bun. The bun is black as it gets coated with charcoal. Black Whopper showed up for the first time in Japan with a black bun with black cheese!

  1. The Whopper sandwich is the most favorite

Among other Burger King sandwiches, the Whopper sandwich has been the most wanted item so far. It does not mean that other sandwiches are not good to eat because Burger King offers various tasty sandwiches for customers. However, we cannot deny that the size and flavor of the Whopper are the best.

  1. Hamburger has the least calories

If you want to enjoy a Burger King burger with the lowest amount of calories, you may try Hamburger. It consists of sesame bun, beef patty, pickles, mustard, and ketchup. No wonder, it only has 240 calories, 10 grams of fat, 380 milligrams of sodium, and 26 grams of carbs.

  1. Suicide Burger brings calories a lot

A few years ago, Burger King served Suicide Burger as one of its menu items. The Suicide Burger from Burger King has the high amount of calories. It is not surprising because one Suicide Burger consists of 4 burger patties, 4 slices of cheese, bacon, and sauces. Once you consume it, you will get 800 calories, 2,430 milligrams of sodium, and 175 milligrams of cholesterol in your body. Thus, Burger King named it Suicide Burger because it clearly will not be good for your health if you eat it every day.

  1. A Whopper perfume by Burger King

In 2015, Burger King launched a perfume inspired by the Whopper. Flame-Grilled perfume gave warm burger scents if you sprayed it. it means, you probably could smell grilled beef, lettuce, fresh onion, and mayonnaise at once. the launching was for April Fool’s Day on 1st of April.

  1. Burger King involved Star Wars

This burger restaurant used to involve Star Wars movie as its promotion strategy. It sold merchandizes related to Star Wars, such as toys, glasses, and watches.

For your information, Burger King also h, as an online customer survey called MyBKexperience. After visiting this restaurant, you should not miss taking this online survey. It is because you will get the chance to earn Burger King coupon. This coupon is redeemable with the free Whopper. For more info about this survey, you can find it on zahracomedy.com.

The Unforgettable Eatery Experiences at McDonald’s

 

I can’t explain how amazed I am when visiting McDonald’s Restaurant. At that time, I was on my road to get home after doing work. That day was very exhausting while I have passed a lot of stressed and pressured from my boss and deadline. Actually, I don’t have any ideas to park my car to McDonald’s Location then I just thought about my bed at all. But, when I passed the chain, I saw a lot of people enjoying their crunchy chicken that it totally made me hungry. So, I turned left then park my car to get a plate of crunchy chicken. Did you know? It was very amazing as I see the clean and large parking area. So, I did not need to confuse about the available place where I can park my car. Well, here my awesome eatery experience’s begun!

 

The General Appearances of McDonald’s Outlet

 

So, at the first time I entered McDonald’s Outlet, I looked around the store’s appearances. As I have mentioned above, when I came to the store, it had been full with over than 50 customers. Like all we know, McDonald’s Store Design is covered with red, white and yellow. It looks so fresh because the yellow will be in contrast with the McDonald’s French Fries colors that it was so identic. Even, you will get the same store appearances in almost all locations in the world.

 

 

Inside the store, I think that it was cozy places where you can choose to get the indoor or outdoor table. In line with the other food chain, the indoor location will comfort you with the non-smoking area. Besides, you can enjoy the fresh air with the outside scenery by getting the outdoor table. One thing that you have to know, McDonald’s Store support its location with a few playgrounds for kids. Of course, it will be good to bring your kids here while you enjoy your meals.

 

Kinds of Services

 

After that, in all of McDonald’s Locations, you will never face the table services. Yes, once you come to the store, you have to go ahead and face the head order and services. At that time, the cashier will serve you fast and they will be very helpful to prepare your order. After choosing the meals that the menu lists appear on the top side of the cashier table, you can pay your order with the various kinds of payment. Not to mention, you can get the cash payment, Credit Card or even using the MasterCard. You guys can wait for a while until your orders are ready.

 

A thing that you need to do is about to stay in a line then wait for the orders. Somehow, it will never spend a couple of hours then you will get your order ready in front of you. When you have got the order, you can choose the table and enjoy your meals. At my eatery experiences, I choose the outdoor table when I can get the fresh air with clear scenery from the outside. In general, McDonald’s Restaurant serves some kinds of order, and here they are:

  • Service 1# McDonald’s Delivery

First of all, you are able to get online services and get the delivery services. It is the services where you don’t need to come to the store then make your order via online. You can use McDonald’s Application or visit its official website. For information, you can visit www.McDonalds.com and choose the menu “Order Online”. In many cases, this kind of services will be limited to some particular locations. On the other words, you have to get the specific locations where it serves the delivery service. Once you get them, you will find the phone numbers where it is available to serve your online order.

 

When you access this kind of services, you have to pay attention to the shipping delivery information. Just be sure that you give the detail address or the appropriate postal codes. Even, this service will be very compactable with the M-Banking as well as the cash payment. Also, you need to agree with some shipping tax that you need to pay including the tip that you may give for fast delivery services. After choosing the menu and payment method, you have to wait and enjoy the meals at home.

  • Service 2# Order at Online Transportation

Nowadays, everything is going to be easy with the new apps and online services. One of the examples is the used of online transportation services such as Uber. When you have been familiar to use this app and services, you have to know that this app will not only help your transportation need but also for your food order delivery. You can choose the menu Uber Food then choose McDonald’s Locations near your current position. In line with the online order at the official website or McDonald’s App, you can choose the menu and get the appropriate payment model. You don’t need to wait for a long time; this service leads you to enjoy the menu as fast and easy as possible.

  • Service 3# Takeaway Service

After that, you can get the takeaway services where you can get an interesting meal’s packaging. This service will be the same as the in-store services where you need to go ahead and order the menu.

  • Service 4# Drive-Thru

In this busy world, most people do not have the time to sit and be lazy at their favorite restaurant. To help them, McDonald’s Drive-Thru Services help them to get the menu while they don’t need to park the car. To deal with this service, they can visit the Drive-Thu Outlet, choose the meals, pay the order then enjoy the meals when they can continue the trip.

  • Service 5# Catering

Just in case you have to manage the accidental gathering moment, you don’t need to confuse as McDonald’s Catering Services will be ready to help you. Yes, Guys! You can choose some Lunch Box Package, Breakfast Combo Meals or even the kid’s meals offers with the kid’s toys include. Is it nice?

So that you know, you can win an instant free meal coupon by sharing your eatery experiences at McDonald’s Guest Survey. Like me, I have won a coupon code that is redeemable for a free Fries in the next visit after taking part in the survey. To get the detail information about it, you can visit LionMovie.com and get the simple survey instruction at McDonald’s Survey Portal. Happy exploring!

The United States of America, The Ice Cream Country

Since 26 years ago, the president of the United States at the time named Ronald Reagan announced that Sunday of the 3rd week of July was stated as National Ice Cream Day in the United States. Not only stop there, but July is also designated as National Ice Cream Month in America. Therefore, it is very reasonable if there are so many brands or products of ice cream that are very well known throughout the world which come from the United States. Until now, there are so many people who have tried the pleasure of this ice cream product, namely Dairy Queen. Even many of them cooperatively gave comments or reviews to the company through DQFanFeedback. With these comments, hopefully, it will greatly help the company to maintain the quality of its products.

The History Of Dairy Queen Ice Cream

Dairy Queen was initiated by J.F McCullough along with his son Alex, who founded a homemade ice cream company in 1927 in Iowa, USA. In 1930, when the company moved to Illinois, McCullough wanted to make ice cream that had a softer texture, but still retained a good taste. Then, Mc Cullough’s dream recipe was finally found. Yet, the problem is that soft textured ice cream requires a very cold refrigerator. Whereas at that time, just looking for a refrigerator was very troublesome. Finally, they try to entrust their ice cream to Sherb Noble, he is a restaurant owner who has a refrigerator that McCullough needs. In the end, the ice cream was sold for 10 cents and in just two hours the ice cream sold very well.

Blizzard, The Most Popular Product

In 1940, McCullough together with Sherd Noble founded Dairy Queen or DQ. Within two years, they were able to establish eight Dairy Queen outlets there. In 1984, Dairy Queen has succeeded in making a masterpiece product that is even famous until now, namely Blizzard. Within a year they were able to sell up to 100 million Blizzard. Blizzard is a combination of ice cream with various types of sweets and snacks, for examples like Oreo, M & M’s, Snickers, or Butterfinger mixed in one cup. This ice cream is much preferred by the customers. Many of them expressed their satisfaction about the taste of Blizzard ice cream at DQFanFeedback.

For the people who like various types of processed ice cream with a delicious taste and ready to eat, Dairy Queen is the answer to your desire. You can find Dairy Queen in almost every mall in Jakarta. So don’t be surprised if then the phrase “remember Ice Cream, remember Dairy Queen” existed. This is undeniable because Dairy Queen is a franchise that has been successful in many countries, namely 10 countries including Indonesia. One variant of the menu that is widely recommended and in great demand is Blizzard. These product names are also frequently mentioned on the DQFanFeedbackforum because there are many customers who express their praise for the taste of this ice cream.

Blizzard is a homemade ice cream that is often combined with many choices of very delicious flavors, such as Caramel, Nutella Banana, Lemon,and many other menu variants. The most interesting thing is the way it is served, where the waitress will demonstrate the Blizzard get reversed before being given to the customer. The goal is, of course, to convince buyers that this ice cream will not spill when reversed. That is the hallmark of Blizzard ice cream and is a very unique way to show the quality of this ice cream.

Giving Feedback To Maintain The Product

How is it? Are you starting to be interested in trying the pleasure of this Blizzard ice cream from Dairy Queen? You can visit the mall in Jakarta, such as Kelapa Gading Mall, Pondok Indah Mall, Gandera City mall, or many malls which spread across Jakarta and Tangerang. You can also see a list of prices for each ice cream menu available at Dairy Queen outlets. There is a lot of delicious menus that you must try before you die. If you have tried it, you should not forget to give a review of the taste of the ice cream that you enjoy. You can visit the site and give your review or criticism on DQFanFeedback so that you can help the company to maintain its food quality and also make more innovative and more enjoyable menus.

The Beginning of Burger King Development

Burger King or abbreviated as BK is the name of a fast food company that produces Hamburger. The office of this company is located in Miami-Dade County, Florida, United States. The company was founded in 1953 under the name of Insta-Burger King, which is located in Jacksonville, Florida. This restaurant uses a chain base system. When Insta-Burger King experienced financial problems in 1954, there were two franchises from the city of Miami, they are David Edgerton and James McLamore. They bought the company and then changed its name to Burger King.

In the period after half a century, this company was established. They have changed hands of partnership owners for four times. Starting from TPG Capital, then Bain Capital, then Goldman Sachs, and finally to the Capital Partners. It was the company that has now taken over this company since 2002. Then in 2010, Brazil’s 3G Capital become the company which had bought most of Burger King’s shares. The value of the deal was worth the US $ 32.66 billion.

The History Of Burger King’s Ownership

Since the ownership of the shares, the new owner began to restructure the company and plans to change his fate together with their partner, Berkshire Hathaway. Their first step was to join the donut chain company. The company was headquartered in Canada Tim Hortons. The company was under the auspices of a company called Restaurant Brands International.

At the end of 2013, Burger King reportedly had more than 13,000 outlets in 79 countries, with 66% of the stores in the United States, 99 % of the outlets are privately owned and also operated by them. Then with the new owner who implemented the franchise system in 2013, Burger King has historically used a variety of food franchises in an effort to expand its operations.

The method used by the franchise licensing company varies. It all depends on the area that establishes the franchise. For example, some franchises in the area, which are referred to as main franchises, then sell sub-licensing franchises that converge to the company.

Problems In The Company

In fact, Burger King’s relationship by using the franchise system does not always run in harmony. Several problems occurred which caused many problems in the company. For examples of some cases actually have an impact on the relations of the license holders which deteriorate, and then get worse and lead to a “precedent” court. There is one uniqueness, a Burger King franchise in Australia uses the name “Burger King Hungry Jack”. This is the only Burger King franchise that uses a different name when operating. It triggers copyright issues. Many legal cases that occur involving the two parties.

The Time When Burger King Becomes Big

The Burger King menu is being updated. Starting from initial offers such as providing burgers, French fries snacks, soda drinks, and milkshakes since 1954. Now, the menu is more diverse, and it’s been developed since 1957 by Whopper. Since then, the menu has a food product that is become characteristic of Burger King. For this reason, until now Burger King has been successful in various parts of the world.

The Current Best Food Franchisor

Currently, the number one restaurant franchisor in the world is no longer Pizza Hut or McDonald’s. Now that glory belongs to Subway, and now the crown is above them. Subway is a fast food sandwich business that is committed to always giving freshness to a submarine type bread and also the filling. The freshness of the ingredients is the main advantage of Subway that can be directly felt by consumers. Sandwiches from Subway are directly made in front of customers. There are many types of bread, and for filling such as meat, vegetables,and your favorite dressing is also available there. There are two sizes that you can choose. Not only that, but Subway also has several other advantages, which are sensitive to the environment, sensitive to the protection of farmers who supply food and also save energy use.

It cannot be denied that the current living standard of consumers is getting higher and higher. Therefore, healthy food is becomes the number one priority of consumers when it comes to meal. The proof is the growth of Subway Sandwiches business which is growing rapidly from day to day, not except in recent years. The behavior of consumers in the modern generation as it now has an influence on the appetite of people around the world.

The Subway Sandwich Achievement

Since 2005, Subway has been committed to always using products from suppliers who already have certificates issued by Socially Accountable Farm Employers (SAFE). SAFE is a non-profit organization founded by The Florida Fruit & Vegetable Association in collaboration with the Redlands Christian Migrant Association.

Other achievements, namely in 2011, the Subway Eco store was established in France, France. The outlet has adopted strict standards regarding ecology that is environmentally friendly with the label High Environmental Protection and High Environmental Quality. These two labels certify that the Subway outlet has used little energy and only has a small ecological impact.

In 2015, the value of the Subway brand reached US $ 6.8 billion, and turnover reached the US $ 19.8 billion. Subway is known as a complete franchise package, they are very professional and the price is also affordable. Then, the healthy lifestyle promoted by Subway was increasingly popular, when one of Subway’s loyal customers named Jaret Fogle had succeeded in losing weight. Even he managed to lose weight to 450 pounds in one year. It was all thanks to the Subway diet that he applied, by combining exercise and walking a lot, he managed to reduce fat in his body.

Subway Sandwich’s Selling Point

Freedom in choosing a variety of sandwich combinations that can be done by consumers is the main selling point of this restaurant. If at another sandwich restaurant, usually, the buyer can only choose through the menu. It’s different from Subway, where the consumers can choose from the menu and are also allowed to modify the menu. There is a sandwich that can be designed by the orderer himself.

In addition to favoring very healthy food products, and hygienic processing, distribution that also takes into account the quality of ingredients, and a healthy selling place, saving energy use, and it is ecologically friendly, Subway is also active in educating their consumers about food consumption and also the application of the style of healthy living. This education is channeled through menu information, the nutritional content of food, calorie content in food, and other side orders.

Maintaining The Customer’s Trust

Seeing how Subway always maintains its quality, it’s no wonder Subway Sandwich has become one of the world’s leading food brand and has managed to maintain its customers’ trust for years. They prove that junk food can also be healthy produced and caused the healthy manner. Until now, many customers have given positive reviews of Subway Sandwiches.

Finding Ice Cream, Yummy!

Who doesn’t like ice cream? Surely all people really like it, from children to parents. The enjoyment of this one menu is no doubt, and this is the reason many people like it. Besides being most enjoyable to enjoy during hot weather, this softness sensation from ice cream can also be felt to melt on the tongue.

The History Of Baskin Robin

Although Ben and Jerry might be well-known because they have created some creamy ice with nicknames like Wavy Gravy, Cherry Garcia, and also Chunky Monkey. These honors belong to another well-known (duo) Irv and Burt – or people know both better with the nickname “Baskin and Robbins”. Irv and Burt intention is to offer some different creamy ice flavors every day and every month along with developed and unique system. Their try to make an super premium ice cream like a Haagen- dazs and Ben Jerry’s.

Irv Robbins was born in Washington, detailed location in Tacoma. He gets his first experience working with ice cream while joining to work in his own father’s dairy and ice cream shop, where he saw that people visiting his shop were not only for buying delicious ice cream, however also to get away from daily activities and routines day. “It’s not like traveling to a pharmacy or common store,” Irv Robbins recalled. “It is a small, appropriate, but also exciting service.”

Believing that ice cream is a good thing to market, Robbins played with an idea that he is able to offer his favorite frozen food through other whole sale and retail stores. Realizing that most of common stores is offering and selling many various products, whether its bread, ice cream or mushrooms, Robbins decide to let his creamy ice product a fringe by keeping watch at night getting ready for tastes and attention. But then no longer put a sign at the grocery store because other vendors will come down. The conclusions, Robin’s initial effort in this business of ice cream was quite successful.

The dream of Robbin’s ice cream was held back by savings in the militaries throughout WW II. After returned back from worldwide war, Irv Robbins needs to find lenders to support and feed his children and wife. During military, he concluded that marketing his brand in retail stores is not the best idea to market and sell his creamy ice brand. Then, he thought of an idea to open a shop where people would come to rest and taste amazing tasty ice cream like they had experience back then in the shop his fathers owned.

 

At the beginning, he desires to open his shop in Tacoma (his hometown) but did not find a strategic location for his shop. While on vacation in Los Angeles, he passed by the streets in Glendale, California, he found a shop that was rented out in a set that quite ideal for enjoying ice cream. So with the $ 3,000 he own from the saving of military payments and additional $3,000 (insurance policy), he finally build his first shop on 7 December 1945, Snow Bird. By the time Robbins opened his shop, Robbins add two more shops because its quite successful there.

While Robbins prepares the basis for what will become the most recognizable chain of ice cream shops in the world, Burton Baskin is busy becoming an ice cream expert. After obtaining some freezer for ice cream from an airplane carrier, a young Chicago man who stirred the cream treat from South Pacific with various tropical fruits from his fellow ex-colleagues. During the WW II, Baskin married Shirley, a young woman who was a sister of Irv Robbins.

When Baskin returns (worldwar), Robbins would build his fourth place for ice cream. Instead, he offers to Baskin and said to take this store and do the same thing as Robbins doing in marketing the ice cream, but they did not join. That also does not mean that they are opposite to being partners. They only pay attention to the advices of Aaron, Irv’s father. No foreigners are involved and join in this creamy ice business, senior Robbins warns: “If you be a partner, you will compromise a lot of your idea as efforts to stay together.”

That suggestion sounded right, then after applying their own original ideas for a year, the two in-laws were actually seems ready of becoming partners in year 1947.

The hidden message in the Wendy’s New Logo

For the first time since 1983, fast food restaurants Wendy’s changed the restaurant logo. From logos that impress old-fashion, now Wendy’s logo is more modern. Apparently, there is a message behind the new logo. Fast food restaurants Wendy’s famous for its box-shaped beef burgers change the restaurant logo. Of course to adjust the tastes of young consumers. The logo is also made simple but there are still old elements typical of Wendy’s in it.

Wendy’s latest logo still shows a ponytailed woman who looks more mature than a female figure on her old logo. In addition, there are writings of Wendy’s red with a white logo. This new logo attracts the attention of consumers because of the hidden messages inside. If observed more closely, in the new logo, the figure of the woman who is portrayed as the figure of Wendy’s uses a collared shirt.

In more detail in the lace section of Wendy’s clothes, the words ‘MOM’ will be found on the low collar section. The word ‘MOM’ itself means ‘Mother’ in English. The hidden message on the new logo of Wendy’s has become the talk of many people in cyberspace. According to the Stocklogos website, the message ‘MOM’ in the new Wendy’s logo has a profound meaning for everyone because many people become sentimental when related to something related tothe mother’s cooking ’.

Wendy’s used the OM MOM ’message to describe that the food served by Wendy’s was as delicious and as fresh as the cooking made by mom. Some think that the message “MOM” on this new logo shows the women’s logo on Wendy’s logo. The female figure on Wendy’s logo itself was inspired by the daughter of the founder of the restaurant Wendy’s. The message OM MOM ’shows that the figure of Wendy’s on the logo has grown up.

According to Denny Lynch’s response, deputy director of communications Wendy’s, the company did not plan a secret role in the new logo. But according to him, the accident of the message “MOM” on the collar of Wendy’s logo turned out to be very interesting and in accordance with the philosophy of changing the new logo of Wendy’s. CEO Wendy’s, Emil Brolick said that the replacement of the new logo is an attempt by Wendy’s to become a restaurant that serves five-star cuisine but at a three-star price.

Wendy’s Is The Second Largest Franchise Resto In America

Since it was first established Wendy’s finally managed to become the second largest franchise restaurant in America. The success was obtained after Wendy’s managed to record sales in 2011 greater than Burger King. The competition between franchise restaurants around the world is very high. No exception in America, especially after experiencing a recession, many franchise restaurants have sprung up in the land of Uncle Sam. This was triggered by the number of independent restaurant owners who now play in the franchise sector.

Technomic Inc. as a food industry research company has conducted research based on the sale of top franchise restaurants in America. The results obtained are quite surprising. Based on the results of sales until the end of 2011 ago, Wendy’s managed to shift the position of Burger King. Whereas Burger King always occupies the second position. According to Technomic Inc., Wendy’s successfully confirmed sales of $ 8.5 million in 2011 while Burger King was $ 8.4 million. While the leader is still held by McDonald who recorded sales of $ 34.2 million.

McDonald’s Business Strategy

If you enter the Mc Donald’s restaurant outlet anywhere in the world, what smell does it look like? Yes! Fast food quality is uniform, service friendliness, restaurant cleanliness and of course, there are other added tilapias. Indeed, as a day-to-day operational standard, Mc Donald’s implements a system is known as “QSC & V”, namely Quality, Service, Cleanliness and Value (added value to customers). My writing this time will highlight Mc Donald’s success in terms of human resources.

You buy a Big Mac wherever Mc Donald’s in Indonesia will be the same. The employee service is also very good. One time, Pak Bambang Rachmadi as a franchise owner in Indonesia once said that Mc Donald’s employees mainly had to have a “serving” spirit. This “serving” spirit is a basic philosophy of Mc Donald’s in the world. This attitude of “willing to serve” is important because most people actually have the attitude “want to always be served”. Although the bitter expression of a complaint from a customer must be responded to in a good and friendly manner at Mc Donald’s – something that we rarely find in restaurants or other businesses. Cleanliness is also very much noticed in Mc Donald’s.

Then what added value do you get? Your child can play to his heart’s content because there is a safe and comfortable playing location. If you order either the drive-thru or eat directly at the restaurant with more than 1-minute service then you will get a bonus free soft drink or ice cream. Once when I ordered Mc Donald’s through a delivery service to the house. After I paid, it turned out that the order I received was not what I had ordered before. I complained directly to Mc Donald’s and half an hour later the “repair” order came and was given 2 times more plus a Mc Donald’s member card. This is one of the added values and service of Mc Donald’s effort not to lose customers.

Managing a restaurant with high service standards, so inevitably Mc Donald’s requires human resources in accordance with the breadth of his business. Mc Donald’s realized that tough human resources would be very determined at the time of recruitment. The saying “garbage in garbage out” is very applicable in recruitment. If the quality is poorly recruited, any improvement will not produce maximum output.

Recruitment System

Employees recruited by Mac Donald’s Indonesia (MDI) are generally divided into two categories, namely working in a restaurant or working in the head office. There are 2 employees in the restaurant, namely the crew or management trainee. Crew positions are required for high school graduates, aged <22 years and able to be healthy. For management trainee positions, they are required to have an academic background (D3) or bachelor degree.

After passing the written test prospective employees will go through the OJE (On the Job Experience) selection phase or work directly on the field. Here it will be tested whether this prospective employee really is – whatever the background and whatever position will be occupied later – want to work hard and be ready to serve. All prospective employees must be able to serve customers, clean tables, sweep/mop floors etc. with the aim to appreciate that this business is not solely a product business but also a service business that serves customers!

There are so many benefits we learned from studying Mc Donald’s success story. A good product is not enough; it must be supported by an accurate marketing strategy and a reliable HR development strategy. The old saying says success will be achieved by hard work, perseverance,and tenacity through a process. Not just instant. Where else besides McD?