Finding Ice Cream, Yummy!

Who doesn’t like ice cream? Surely all people really like it, from children to parents. The enjoyment of this one menu is no doubt, and this is the reason many people like it. Besides being most enjoyable to enjoy during hot weather, this softness sensation from ice cream can also be felt to melt on the tongue.

The History Of Baskin Robin

Although Ben and Jerry might be well-known because they have created some creamy ice with nicknames like Wavy Gravy, Cherry Garcia, and also Chunky Monkey. These honors belong to another well-known (duo) Irv and Burt – or people know both better with the nickname “Baskin and Robbins”. Irv and Burt intention is to offer some different creamy ice flavors every day and every month along with developed and unique system. Their try to make an super premium ice cream like a Haagen- dazs and Ben Jerry’s.

Irv Robbins was born in Washington, detailed location in Tacoma. He gets his first experience working with ice cream while joining to work in his own father’s dairy and ice cream shop, where he saw that people visiting his shop were not only for buying delicious ice cream, however also to get away from daily activities and routines day. “It’s not like traveling to a pharmacy or common store,” Irv Robbins recalled. “It is a small, appropriate, but also exciting service.”

Believing that ice cream is a good thing to market, Robbins played with an idea that he is able to offer his favorite frozen food through other whole sale and retail stores. Realizing that most of common stores is offering and selling many various products, whether its bread, ice cream or mushrooms, Robbins decide to let his creamy ice product a fringe by keeping watch at night getting ready for tastes and attention. But then no longer put a sign at the grocery store because other vendors will come down. The conclusions, Robin’s initial effort in this business of ice cream was quite successful.

The dream of Robbin’s ice cream was held back by savings in the militaries throughout WW II. After returned back from worldwide war, Irv Robbins needs to find lenders to support and feed his children and wife. During military, he concluded that marketing his brand in retail stores is not the best idea to market and sell his creamy ice brand. Then, he thought of an idea to open a shop where people would come to rest and taste amazing tasty ice cream like they had experience back then in the shop his fathers owned.


At the beginning, he desires to open his shop in Tacoma (his hometown) but did not find a strategic location for his shop. While on vacation in Los Angeles, he passed by the streets in Glendale, California, he found a shop that was rented out in a set that quite ideal for enjoying ice cream. So with the $ 3,000 he own from the saving of military payments and additional $3,000 (insurance policy), he finally build his first shop on 7 December 1945, Snow Bird. By the time Robbins opened his shop, Robbins add two more shops because its quite successful there.

While Robbins prepares the basis for what will become the most recognizable chain of ice cream shops in the world, Burton Baskin is busy becoming an ice cream expert. After obtaining some freezer for ice cream from an airplane carrier, a young Chicago man who stirred the cream treat from South Pacific with various tropical fruits from his fellow ex-colleagues. During the WW II, Baskin married Shirley, a young woman who was a sister of Irv Robbins.

When Baskin returns (worldwar), Robbins would build his fourth place for ice cream. Instead, he offers to Baskin and said to take this store and do the same thing as Robbins doing in marketing the ice cream, but they did not join. That also does not mean that they are opposite to being partners. They only pay attention to the advices of Aaron, Irv’s father. No foreigners are involved and join in this creamy ice business, senior Robbins warns: “If you be a partner, you will compromise a lot of your idea as efforts to stay together.”

That suggestion sounded right, then after applying their own original ideas for a year, the two in-laws were actually seems ready of becoming partners in year 1947.

The hidden message in the Wendy’s New Logo

For the first time since 1983, fast food restaurants Wendy’s changed the restaurant logo. From logos that impress old-fashion, now Wendy’s logo is more modern. Apparently, there is a message behind the new logo. Fast food restaurants Wendy’s famous for its box-shaped beef burgers change the restaurant logo. Of course to adjust the tastes of young consumers. The logo is also made simple but there are still old elements typical of Wendy’s in it.

Wendy’s latest logo still shows a ponytailed woman who looks more mature than a female figure on her old logo. In addition, there are writings of Wendy’s red with a white logo. This new logo attracts the attention of consumers because of the hidden messages inside. If observed more closely, in the new logo, the figure of the woman who is portrayed as the figure of Wendy’s uses a collared shirt.

In more detail in the lace section of Wendy’s clothes, the words ‘MOM’ will be found on the low collar section. The word ‘MOM’ itself means ‘Mother’ in English. The hidden message on the new logo of Wendy’s has become the talk of many people in cyberspace. According to the Stocklogos website, the message ‘MOM’ in the new Wendy’s logo has a profound meaning for everyone because many people become sentimental when related to something related tothe mother’s cooking ’.

Wendy’s used the OM MOM ’message to describe that the food served by Wendy’s was as delicious and as fresh as the cooking made by mom. Some think that the message “MOM” on this new logo shows the women’s logo on Wendy’s logo. The female figure on Wendy’s logo itself was inspired by the daughter of the founder of the restaurant Wendy’s. The message OM MOM ’shows that the figure of Wendy’s on the logo has grown up.

According to Denny Lynch’s response, deputy director of communications Wendy’s, the company did not plan a secret role in the new logo. But according to him, the accident of the message “MOM” on the collar of Wendy’s logo turned out to be very interesting and in accordance with the philosophy of changing the new logo of Wendy’s. CEO Wendy’s, Emil Brolick said that the replacement of the new logo is an attempt by Wendy’s to become a restaurant that serves five-star cuisine but at a three-star price.

Wendy’s Is The Second Largest Franchise Resto In America

Since it was first established Wendy’s finally managed to become the second largest franchise restaurant in America. The success was obtained after Wendy’s managed to record sales in 2011 greater than Burger King. The competition between franchise restaurants around the world is very high. No exception in America, especially after experiencing a recession, many franchise restaurants have sprung up in the land of Uncle Sam. This was triggered by the number of independent restaurant owners who now play in the franchise sector.

Technomic Inc. as a food industry research company has conducted research based on the sale of top franchise restaurants in America. The results obtained are quite surprising. Based on the results of sales until the end of 2011 ago, Wendy’s managed to shift the position of Burger King. Whereas Burger King always occupies the second position. According to Technomic Inc., Wendy’s successfully confirmed sales of $ 8.5 million in 2011 while Burger King was $ 8.4 million. While the leader is still held by McDonald who recorded sales of $ 34.2 million.

McDonald’s Business Strategy

If you enter the Mc Donald’s restaurant outlet anywhere in the world, what smell does it look like? Yes! Fast food quality is uniform, service friendliness, restaurant cleanliness and of course, there are other added tilapias. Indeed, as a day-to-day operational standard, Mc Donald’s implements a system is known as “QSC & V”, namely Quality, Service, Cleanliness and Value (added value to customers). My writing this time will highlight Mc Donald’s success in terms of human resources.

You buy a Big Mac wherever Mc Donald’s in Indonesia will be the same. The employee service is also very good. One time, Pak Bambang Rachmadi as a franchise owner in Indonesia once said that Mc Donald’s employees mainly had to have a “serving” spirit. This “serving” spirit is a basic philosophy of Mc Donald’s in the world. This attitude of “willing to serve” is important because most people actually have the attitude “want to always be served”. Although the bitter expression of a complaint from a customer must be responded to in a good and friendly manner at Mc Donald’s – something that we rarely find in restaurants or other businesses. Cleanliness is also very much noticed in Mc Donald’s.

Then what added value do you get? Your child can play to his heart’s content because there is a safe and comfortable playing location. If you order either the drive-thru or eat directly at the restaurant with more than 1-minute service then you will get a bonus free soft drink or ice cream. Once when I ordered Mc Donald’s through a delivery service to the house. After I paid, it turned out that the order I received was not what I had ordered before. I complained directly to Mc Donald’s and half an hour later the “repair” order came and was given 2 times more plus a Mc Donald’s member card. This is one of the added values and service of Mc Donald’s effort not to lose customers.

Managing a restaurant with high service standards, so inevitably Mc Donald’s requires human resources in accordance with the breadth of his business. Mc Donald’s realized that tough human resources would be very determined at the time of recruitment. The saying “garbage in garbage out” is very applicable in recruitment. If the quality is poorly recruited, any improvement will not produce maximum output.

Recruitment System

Employees recruited by Mac Donald’s Indonesia (MDI) are generally divided into two categories, namely working in a restaurant or working in the head office. There are 2 employees in the restaurant, namely the crew or management trainee. Crew positions are required for high school graduates, aged <22 years and able to be healthy. For management trainee positions, they are required to have an academic background (D3) or bachelor degree.

After passing the written test prospective employees will go through the OJE (On the Job Experience) selection phase or work directly on the field. Here it will be tested whether this prospective employee really is – whatever the background and whatever position will be occupied later – want to work hard and be ready to serve. All prospective employees must be able to serve customers, clean tables, sweep/mop floors etc. with the aim to appreciate that this business is not solely a product business but also a service business that serves customers!

There are so many benefits we learned from studying Mc Donald’s success story. A good product is not enough; it must be supported by an accurate marketing strategy and a reliable HR development strategy. The old saying says success will be achieved by hard work, perseverance,and tenacity through a process. Not just instant. Where else besides McD?