The Beginning of Burger King Development

Burger King or abbreviated as BK is the name of a fast food company that produces Hamburger. The office of this company is located in Miami-Dade County, Florida, United States. The company was founded in 1953 under the name of Insta-Burger King, which is located in Jacksonville, Florida. This restaurant uses a chain base system. When Insta-Burger King experienced financial problems in 1954, there were two franchises from the city of Miami, they are David Edgerton and James McLamore. They bought the company and then changed its name to Burger King.

In the period after half a century, this company was established. They have changed hands of partnership owners for four times. Starting from TPG Capital, then Bain Capital, then Goldman Sachs, and finally to the Capital Partners. It was the company that has now taken over this company since 2002. Then in 2010, Brazil’s 3G Capital become the company which had bought most of Burger King’s shares. The value of the deal was worth the US $ 32.66 billion.

The History Of Burger King’s Ownership

Since the ownership of the shares, the new owner began to restructure the company and plans to change his fate together with their partner, Berkshire Hathaway. Their first step was to join the donut chain company. The company was headquartered in Canada Tim Hortons. The company was under the auspices of a company called Restaurant Brands International.

At the end of 2013, Burger King reportedly had more than 13,000 outlets in 79 countries, with 66% of the stores in the United States, 99 % of the outlets are privately owned and also operated by them. Then with the new owner who implemented the franchise system in 2013, Burger King has historically used a variety of food franchises in an effort to expand its operations.

The method used by the franchise licensing company varies. It all depends on the area that establishes the franchise. For example, some franchises in the area, which are referred to as main franchises, then sell sub-licensing franchises that converge to the company.

Problems In The Company

In fact, Burger King’s relationship by using the franchise system does not always run in harmony. Several problems occurred which caused many problems in the company. For examples of some cases actually have an impact on the relations of the license holders which deteriorate, and then get worse and lead to a “precedent” court. There is one uniqueness, a Burger King franchise in Australia uses the name “Burger King Hungry Jack”. This is the only Burger King franchise that uses a different name when operating. It triggers copyright issues. Many legal cases that occur involving the two parties.

The Time When Burger King Becomes Big

The Burger King menu is being updated. Starting from initial offers such as providing burgers, French fries snacks, soda drinks, and milkshakes since 1954. Now, the menu is more diverse, and it’s been developed since 1957 by Whopper. Since then, the menu has a food product that is become characteristic of Burger King. For this reason, until now Burger King has been successful in various parts of the world.

The Current Best Food Franchisor

Currently, the number one restaurant franchisor in the world is no longer Pizza Hut or McDonald’s. Now that glory belongs to Subway, and now the crown is above them. Subway is a fast food sandwich business that is committed to always giving freshness to a submarine type bread and also the filling. The freshness of the ingredients is the main advantage of Subway that can be directly felt by consumers. Sandwiches from Subway are directly made in front of customers. There are many types of bread, and for filling such as meat, vegetables,and your favorite dressing is also available there. There are two sizes that you can choose. Not only that, but Subway also has several other advantages, which are sensitive to the environment, sensitive to the protection of farmers who supply food and also save energy use.

It cannot be denied that the current living standard of consumers is getting higher and higher. Therefore, healthy food is becomes the number one priority of consumers when it comes to meal. The proof is the growth of Subway Sandwiches business which is growing rapidly from day to day, not except in recent years. The behavior of consumers in the modern generation as it now has an influence on the appetite of people around the world.

The Subway Sandwich Achievement

Since 2005, Subway has been committed to always using products from suppliers who already have certificates issued by Socially Accountable Farm Employers (SAFE). SAFE is a non-profit organization founded by The Florida Fruit & Vegetable Association in collaboration with the Redlands Christian Migrant Association.

Other achievements, namely in 2011, the Subway Eco store was established in France, France. The outlet has adopted strict standards regarding ecology that is environmentally friendly with the label High Environmental Protection and High Environmental Quality. These two labels certify that the Subway outlet has used little energy and only has a small ecological impact.

In 2015, the value of the Subway brand reached US $ 6.8 billion, and turnover reached the US $ 19.8 billion. Subway is known as a complete franchise package, they are very professional and the price is also affordable. Then, the healthy lifestyle promoted by Subway was increasingly popular, when one of Subway’s loyal customers named Jaret Fogle had succeeded in losing weight. Even he managed to lose weight to 450 pounds in one year. It was all thanks to the Subway diet that he applied, by combining exercise and walking a lot, he managed to reduce fat in his body.

Subway Sandwich’s Selling Point

Freedom in choosing a variety of sandwich combinations that can be done by consumers is the main selling point of this restaurant. If at another sandwich restaurant, usually, the buyer can only choose through the menu. It’s different from Subway, where the consumers can choose from the menu and are also allowed to modify the menu. There is a sandwich that can be designed by the orderer himself.

In addition to favoring very healthy food products, and hygienic processing, distribution that also takes into account the quality of ingredients, and a healthy selling place, saving energy use, and it is ecologically friendly, Subway is also active in educating their consumers about food consumption and also the application of the style of healthy living. This education is channeled through menu information, the nutritional content of food, calorie content in food, and other side orders.

Maintaining The Customer’s Trust

Seeing how Subway always maintains its quality, it’s no wonder Subway Sandwich has become one of the world’s leading food brand and has managed to maintain its customers’ trust for years. They prove that junk food can also be healthy produced and caused the healthy manner. Until now, many customers have given positive reviews of Subway Sandwiches.

Finding Ice Cream, Yummy!

Who doesn’t like ice cream? Surely all people really like it, from children to parents. The enjoyment of this one menu is no doubt, and this is the reason many people like it. Besides being most enjoyable to enjoy during hot weather, this softness sensation from ice cream can also be felt to melt on the tongue.

The History Of Baskin Robin

Although Ben and Jerry might be well-known because they have created some creamy ice with nicknames like Wavy Gravy, Cherry Garcia, and also Chunky Monkey. These honors belong to another well-known (duo) Irv and Burt – or people know both better with the nickname “Baskin and Robbins”. Irv and Burt intention is to offer some different creamy ice flavors every day and every month along with developed and unique system. Their try to make an super premium ice cream like a Haagen- dazs and Ben Jerry’s.

Irv Robbins was born in Washington, detailed location in Tacoma. He gets his first experience working with ice cream while joining to work in his own father’s dairy and ice cream shop, where he saw that people visiting his shop were not only for buying delicious ice cream, however also to get away from daily activities and routines day. “It’s not like traveling to a pharmacy or common store,” Irv Robbins recalled. “It is a small, appropriate, but also exciting service.”

Believing that ice cream is a good thing to market, Robbins played with an idea that he is able to offer his favorite frozen food through other whole sale and retail stores. Realizing that most of common stores is offering and selling many various products, whether its bread, ice cream or mushrooms, Robbins decide to let his creamy ice product a fringe by keeping watch at night getting ready for tastes and attention. But then no longer put a sign at the grocery store because other vendors will come down. The conclusions, Robin’s initial effort in this business of ice cream was quite successful.

The dream of Robbin’s ice cream was held back by savings in the militaries throughout WW II. After returned back from worldwide war, Irv Robbins needs to find lenders to support and feed his children and wife. During military, he concluded that marketing his brand in retail stores is not the best idea to market and sell his creamy ice brand. Then, he thought of an idea to open a shop where people would come to rest and taste amazing tasty ice cream like they had experience back then in the shop his fathers owned.

 

At the beginning, he desires to open his shop in Tacoma (his hometown) but did not find a strategic location for his shop. While on vacation in Los Angeles, he passed by the streets in Glendale, California, he found a shop that was rented out in a set that quite ideal for enjoying ice cream. So with the $ 3,000 he own from the saving of military payments and additional $3,000 (insurance policy), he finally build his first shop on 7 December 1945, Snow Bird. By the time Robbins opened his shop, Robbins add two more shops because its quite successful there.

While Robbins prepares the basis for what will become the most recognizable chain of ice cream shops in the world, Burton Baskin is busy becoming an ice cream expert. After obtaining some freezer for ice cream from an airplane carrier, a young Chicago man who stirred the cream treat from South Pacific with various tropical fruits from his fellow ex-colleagues. During the WW II, Baskin married Shirley, a young woman who was a sister of Irv Robbins.

When Baskin returns (worldwar), Robbins would build his fourth place for ice cream. Instead, he offers to Baskin and said to take this store and do the same thing as Robbins doing in marketing the ice cream, but they did not join. That also does not mean that they are opposite to being partners. They only pay attention to the advices of Aaron, Irv’s father. No foreigners are involved and join in this creamy ice business, senior Robbins warns: “If you be a partner, you will compromise a lot of your idea as efforts to stay together.”

That suggestion sounded right, then after applying their own original ideas for a year, the two in-laws were actually seems ready of becoming partners in year 1947.

The hidden message in the Wendy’s New Logo

For the first time since 1983, fast food restaurants Wendy’s changed the restaurant logo. From logos that impress old-fashion, now Wendy’s logo is more modern. Apparently, there is a message behind the new logo. Fast food restaurants Wendy’s famous for its box-shaped beef burgers change the restaurant logo. Of course to adjust the tastes of young consumers. The logo is also made simple but there are still old elements typical of Wendy’s in it.

Wendy’s latest logo still shows a ponytailed woman who looks more mature than a female figure on her old logo. In addition, there are writings of Wendy’s red with a white logo. This new logo attracts the attention of consumers because of the hidden messages inside. If observed more closely, in the new logo, the figure of the woman who is portrayed as the figure of Wendy’s uses a collared shirt.

In more detail in the lace section of Wendy’s clothes, the words ‘MOM’ will be found on the low collar section. The word ‘MOM’ itself means ‘Mother’ in English. The hidden message on the new logo of Wendy’s has become the talk of many people in cyberspace. According to the Stocklogos website, the message ‘MOM’ in the new Wendy’s logo has a profound meaning for everyone because many people become sentimental when related to something related tothe mother’s cooking ’.

Wendy’s used the OM MOM ’message to describe that the food served by Wendy’s was as delicious and as fresh as the cooking made by mom. Some think that the message “MOM” on this new logo shows the women’s logo on Wendy’s logo. The female figure on Wendy’s logo itself was inspired by the daughter of the founder of the restaurant Wendy’s. The message OM MOM ’shows that the figure of Wendy’s on the logo has grown up.

According to Denny Lynch’s response, deputy director of communications Wendy’s, the company did not plan a secret role in the new logo. But according to him, the accident of the message “MOM” on the collar of Wendy’s logo turned out to be very interesting and in accordance with the philosophy of changing the new logo of Wendy’s. CEO Wendy’s, Emil Brolick said that the replacement of the new logo is an attempt by Wendy’s to become a restaurant that serves five-star cuisine but at a three-star price.

Wendy’s Is The Second Largest Franchise Resto In America

Since it was first established Wendy’s finally managed to become the second largest franchise restaurant in America. The success was obtained after Wendy’s managed to record sales in 2011 greater than Burger King. The competition between franchise restaurants around the world is very high. No exception in America, especially after experiencing a recession, many franchise restaurants have sprung up in the land of Uncle Sam. This was triggered by the number of independent restaurant owners who now play in the franchise sector.

Technomic Inc. as a food industry research company has conducted research based on the sale of top franchise restaurants in America. The results obtained are quite surprising. Based on the results of sales until the end of 2011 ago, Wendy’s managed to shift the position of Burger King. Whereas Burger King always occupies the second position. According to Technomic Inc., Wendy’s successfully confirmed sales of $ 8.5 million in 2011 while Burger King was $ 8.4 million. While the leader is still held by McDonald who recorded sales of $ 34.2 million.

McDonald’s Business Strategy

If you enter the Mc Donald’s restaurant outlet anywhere in the world, what smell does it look like? Yes! Fast food quality is uniform, service friendliness, restaurant cleanliness and of course, there are other added tilapias. Indeed, as a day-to-day operational standard, Mc Donald’s implements a system is known as “QSC & V”, namely Quality, Service, Cleanliness and Value (added value to customers). My writing this time will highlight Mc Donald’s success in terms of human resources.

You buy a Big Mac wherever Mc Donald’s in Indonesia will be the same. The employee service is also very good. One time, Pak Bambang Rachmadi as a franchise owner in Indonesia once said that Mc Donald’s employees mainly had to have a “serving” spirit. This “serving” spirit is a basic philosophy of Mc Donald’s in the world. This attitude of “willing to serve” is important because most people actually have the attitude “want to always be served”. Although the bitter expression of a complaint from a customer must be responded to in a good and friendly manner at Mc Donald’s – something that we rarely find in restaurants or other businesses. Cleanliness is also very much noticed in Mc Donald’s.

Then what added value do you get? Your child can play to his heart’s content because there is a safe and comfortable playing location. If you order either the drive-thru or eat directly at the restaurant with more than 1-minute service then you will get a bonus free soft drink or ice cream. Once when I ordered Mc Donald’s through a delivery service to the house. After I paid, it turned out that the order I received was not what I had ordered before. I complained directly to Mc Donald’s and half an hour later the “repair” order came and was given 2 times more plus a Mc Donald’s member card. This is one of the added values and service of Mc Donald’s effort not to lose customers.

Managing a restaurant with high service standards, so inevitably Mc Donald’s requires human resources in accordance with the breadth of his business. Mc Donald’s realized that tough human resources would be very determined at the time of recruitment. The saying “garbage in garbage out” is very applicable in recruitment. If the quality is poorly recruited, any improvement will not produce maximum output.

Recruitment System

Employees recruited by Mac Donald’s Indonesia (MDI) are generally divided into two categories, namely working in a restaurant or working in the head office. There are 2 employees in the restaurant, namely the crew or management trainee. Crew positions are required for high school graduates, aged <22 years and able to be healthy. For management trainee positions, they are required to have an academic background (D3) or bachelor degree.

After passing the written test prospective employees will go through the OJE (On the Job Experience) selection phase or work directly on the field. Here it will be tested whether this prospective employee really is – whatever the background and whatever position will be occupied later – want to work hard and be ready to serve. All prospective employees must be able to serve customers, clean tables, sweep/mop floors etc. with the aim to appreciate that this business is not solely a product business but also a service business that serves customers!

There are so many benefits we learned from studying Mc Donald’s success story. A good product is not enough; it must be supported by an accurate marketing strategy and a reliable HR development strategy. The old saying says success will be achieved by hard work, perseverance,and tenacity through a process. Not just instant. Where else besides McD?